Founder / CEO, Act!vate Brain & Body (current). A breakthrough think tank and startup company in the process of re-inventing the traditional fitness business for the needs of the massive, aging population bubble, using new technology, new science, and quantified self techniques coupled with expert, real-time cloud-based coaching. On a mission to radically improve the trajectory of aging and enable people to live longer, happier, healthier lives.
Here, promoting and evangelizing the benefits of brain-body fitness as the keynote speaker at the Functional Aging Institute Summit in Phoenix to an audience of top personal trainers and coaches.
Founding Partner / Chief Marketing Officer, Master Distillers Inc. (current). A marketing and sales advisory firm and holding company for craft distillers seeking to become national brands. Hyper-experienced spirits experts focused on the blossoming craft distilling sector. T1 Tequila Uno, Tears of Llorona, Mezcal Sacrificio, Varan Mezcal Coffee Liqueur, and others.
Here, delivering the annual "How to Compete Against The Big Boys: Strategies for Underdogs, Upstarts and Challenger Brands" seminar at the American Distilling Institute convention to an audience of craft distillers.
Partner, Silver City Vapors (current). Corporate parent holding company for Cloud10 Brands, Silver City Vapors, and other vaping companies pursuing a strong anti-smoking mission. Company mission is to position vaping as a viable alternative to the smoking problem, so we invest in and operate retail and e-commerce vaping stores and products, and are experiencing rapid growth in sales and profits.
Chairman / CEO / President, Elias Arts. Led world's most awarded music agency through major change in the music and advertising industry. Brought in by private equity owners to restructure and evolve company. Gave annual seminars and workshops on Commercial Music and Audio Branding to creative, production, advertising, and music execs at Cannes Lions Advertising Festival and Dubai Lynx Ad Festival.
TED Conference. Delivered "The Power of Music" at TED in Monterrey, CA to highlight the significant role music plays in cultures around the world, and how its ubiquitous nature hides very powerful abilities to influence people in both positive and negative ways.
Chief Marketing Officer, Bally Total Fitness. Led marketing for the world's largest fitness operation encompassing Bally Total Fitness, Crunch, Gorilla Sports, Holmes Place with 450 locations and 4 million members.
Left, on Good Morning America discussing how their new advertising and marketing approach created a record surge in membership that led to a Harvard Business School case study.
SVP / Worldwide General Manager, The Chess Team at Foote, Cone and Belding. Experts in creating competitive strategy, competitive analysis, and move/counter-move planning. Strategic marketing projects for mega-clients like American Express, US Postal Service, SC Johnson, Kraft, Tropicana, and many more. Gave seminars on six continents to thousands of client and prospect executives on "How to Outsmart and Out-think Your Competition" and "The Best Practices of the Best Companies" in technology, packaged goods, transportation, banking, automotive, and fast food.
VP Marketing, Heublein (now Diageo). Led all marketing, advertising, publicity and promotion activities for world-leading brands Smirnoff, Jose Cuervo, Black Velvet, Popov, Almaden, Inglenook, Famous Grouse, Highland Park Single Malt, Yukon Jack, Heublein/Club Cocktails, Blossom Hill, Christian Brothers Brandy, Arrow Cordials, and many others.
Empire State Building Climb for the Challenged Athletes Foundation. Feb 3, 2016: competed with challenged athletes, celebrities, and pros to climb the 1,576 steps of the Empire State Building to raise funds for the Challenged Athletes Foundation.
Atop The Matterhorn. Standing on the summit of the Matterhorn, looming high above Zermatt, Switzerland. There's a good story behind all this, and it ties directly to lessons about business, entrepreneurship, and life in the upcoming book The Mountains Made Me An Entrepreneur.